La soci\u00e9t\u00e9 REED BUSINESS INFORMATION \u00e9dite et publie la revue \u00ab STRATEGIE \u00bb sp\u00e9cialis\u00e9e dans le marketing, la communication et les m\u00e9dias. La soci\u00e9t\u00e9 NIUEWBOURG GROUP exploite la marque \u00ab Strat\u00e9gie et d\u00e9cision \u00bb et est sp\u00e9cialiste notamment de la diffusion d\u2019informations dans le domaine de l\u2019aide \u00e0 la d\u00e9cision et de l\u2019informatique d\u00e9cisionnelle. La soci\u00e9t\u00e9 NIEUWBOURG a organis\u00e9 un forum professionnel dont la promotion a \u00e9t\u00e9 assur\u00e9e par le site web \u00ab Strat\u00e9gierelationclient.com \u00bb.<\/p>\n
La soci\u00e9t\u00e9 RBI a donc assign\u00e9 en contrefa\u00e7on de marque la soci\u00e9t\u00e9 NIUEWBOURG mais le Tribunal de Grande Instance de Paris l\u2019a d\u00e9bout\u00e9 de sa demande. La soci\u00e9t\u00e9 RBI a interjet\u00e9 appel de ce jugement.<\/p>\n
La Cour d\u2019Appel de Paris dans son arr\u00eat du 9 avril 2008, l\u2019a d\u00e9bout\u00e9 de sa demande. En effet, bien que les produits propos\u00e9s par les deux soci\u00e9t\u00e9s soient identiques ou similaires la Cour retient que \u00ab le signe Strat\u00e9girelationclient.com se distingue d\u2019embl\u00e9e des marques Strat\u00e9gies \u00bb compte tenu de l\u2019ajout de la s\u00e9quence finale \u00ab relation client \u00bb qui est dominant quant \u00e0 la sonorit\u00e9 de la marque et au graphisme.<\/p>\n
Les signes produisent donc une impression d\u2019ensemble diff\u00e9rente et la Cour consid\u00e8re qu\u2019il n\u2019y a, d\u00e8s lors, aucun risque de confusion dans \u00ab l\u2019esprit du consommateur moyen de la cat\u00e9gorie de service concern\u00e9e, normalement inform\u00e9 et raisonnablement attentif et avis\u00e9 \u00bb.<\/p>","protected":false},"excerpt":{"rendered":"
La soci\u00e9t\u00e9 REED BUSINESS INFORMATION \u00e9dite et publie la revue \u00ab STRATEGIE \u00bb sp\u00e9cialis\u00e9e dans le marketing, la communication et les m\u00e9dias. La soci\u00e9t\u00e9 NIUEWBOURG GROUP exploite la marque \u00ab Strat\u00e9gie et d\u00e9cision \u00bb et est sp\u00e9cialiste notamment de la diffusion d\u2019informations dans le domaine de l\u2019aide \u00e0 la d\u00e9cision et de l\u2019informatique d\u00e9cisionnelle. La […]<\/p>\n","protected":false},"author":1,"featured_media":282,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_angie_page":false,"page_builder":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[1],"tags":[],"annee":[58],"expertise":[29],"class_list":["post-1167","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-le-cabinet","annee-58","expertise-propriete-intellectuelle"],"acf":[],"_links":{"self":[{"href":"https:\/\/wan-avocats.com\/en\/wp-json\/wp\/v2\/posts\/1167","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wan-avocats.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wan-avocats.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wan-avocats.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wan-avocats.com\/en\/wp-json\/wp\/v2\/comments?post=1167"}],"version-history":[{"count":1,"href":"https:\/\/wan-avocats.com\/en\/wp-json\/wp\/v2\/posts\/1167\/revisions"}],"predecessor-version":[{"id":2059,"href":"https:\/\/wan-avocats.com\/en\/wp-json\/wp\/v2\/posts\/1167\/revisions\/2059"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wan-avocats.com\/en\/wp-json\/wp\/v2\/media\/282"}],"wp:attachment":[{"href":"https:\/\/wan-avocats.com\/en\/wp-json\/wp\/v2\/media?parent=1167"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wan-avocats.com\/en\/wp-json\/wp\/v2\/categories?post=1167"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wan-avocats.com\/en\/wp-json\/wp\/v2\/tags?post=1167"},{"taxonomy":"annee","embeddable":true,"href":"https:\/\/wan-avocats.com\/en\/wp-json\/wp\/v2\/annee?post=1167"},{"taxonomy":"expertise","embeddable":true,"href":"https:\/\/wan-avocats.com\/en\/wp-json\/wp\/v2\/expertise?post=1167"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}